Spa Consulting

Consultancy services for hotels, resorts and high-end spa establishments

Outstanding spa culture forms the foundation of my expertise. For more than 25 years, I have been exploring what truly makes a spa successful. I know this world from almost every perspective: from the treatment room, from managing large spa teams, from developing and positioning spa concepts, and from having overall responsibility for high-end hotel operations.

In this role, I support hotels, resorts, investors and spa operators in further developing existing facilities or planning new spa concepts from scratch. The guest experience, staff, processes, occupancy rates, pricing, productivity, budget, as well as turnover and profit have to blend together seamlessly.

After all, an outstanding spa creates extraordinary experiences for guests and makes a measurable contribution to the establishment’s turnover and profit.

Responsibility based on personal experience

My particular strength comes from having assumed responsibility myself over many years – from the smallest operational detail right through to the strategic direction of large spa organisations. I have managed spa teams of up to 150 staff across three countries and have personally been responsible for spa turnover of up to €8 million.

Along the way, I have experienced the full range of the spa business: from seasonal operations in Mallorca to one of Germany’s most highly acclaimed hotel spas in WEISSENHAUS, right through to the strategic planning, development and operation of the A-ROSA Group’s spas.

No process is too small for me, and no strategic issue too big. For me, leadership, service schedules, occupancy, treatment times, budget, pricing, sales, quality and the guest experience are just as much a part of the picture as positioning, turnover and profit.

About me

An overview of our areas of consultancy

Spa Concept Development & Repositioning

Develop new concepts and expand existing departments in line with the hotel, brand, target audience and market.

Service Quality & Guest Experience

Review the guest’s entire spa experience and make targeted improvements.

Budget, Revenue & Profitability

Analyse workload, productivity, pricing structure, treatment mix, staff deployment and cost structures, and maximise existing potential.

Leadership & Team Development

Train highly skilled staff to take on leadership roles and strengthen spa managers’ capabilities in leadership, organisation, budgeting, and accountability for turnover and profits.

Offerings, Pricing & Sales

Coordinate product offerings, modern pricing strategies, upselling and capacity management in a professional and effective manner.

Brands & Products

Select suitable partners and develop customised applications and experiences.

New Builds, Refurbishments & Openings

Supporting owners, developers and architectural teams from the conceptual stage right through to the official opening. Especially during this phase, many years of practical spa experience is particularly valuable: decisions made during the planning and construction phases will shape the guest experience, operational workflows, space efficiency and cost-effectiveness for many years to come. From the layout of rooms, via circulation routes and functional workflows, to shower areas, storage space, treatment rooms and guest comfort, seemingly minor details can have a significant impact on future operations. My aim is to bring this knowledge and experience in at an early stage – before an avoidable decision becomes a permanent and costly constraint.

CONTACT

In a personalized consultation, I would be delighted to advise you on the approach that best suits your specific circumstances and the format that is best aligned with your needs and goals.